Druk typeface3/8/2023 The ultra-condensed trend can lean towards retro-futuristic or bring a vintage Alpine feel to designs. This type trend is all about form over function, and looks particularly fabulous combined with fashion photography or set in one of 2021’s cutting-edge colors. Type that’s been squashed and compressed nearly beyond recognition is a growing trend that’s set to make an impact on logo design and branding next year. Consider this your ultimate font guide for the (better) year ahead. You’ll also find free font suggestions for each style, helping you to keep on-trend whatever your budget. Read on to discover our 2021 type trend forecast, from the styles set to make their mark on logo design to the new calligraphic fonts to use and cherish now. A font can make you believe in a political campaign ( Gotham, used for the Obama presidential campaign), foster a near-religious following for a brand ( San Francisco, used by Apple for their branding communications), or simply lighten your day, as the case may be with some of our 2021 predictions. Typography is the lens through which we engage with brands, read the news, or share messages on social media. After a dramatically different 2020, the importance of messaging has never been more vital. On a more serious note, the role of fonts is becoming increasingly visible and important in our data and news-saturated world. Kooky and quirky variable fonts, bouncy retro serifs, and childlike type styles are all set to make a refreshingly welcome appearance across print, web, packaging, and branding in the coming months, and won’t fail to raise a smile. It’s been a long and strange year, but there’s a reactionary mood brewing. So perhaps buy them a planner for the next year, but keep the receipt because they’ll probably return it for one they like.From logo design to new calligraphic fonts, here’s our 2021 type trend forecast with free font suggestions for the (better) year ahead.Ĭan’t wait to skip ahead to 2021? For designers and type fans, there’s plenty to get excited about in the year ahead, with an optimistic and individualist mood set to pervade design, filtering across into typography trends. With their hyper-organised nature they probably already know what’s going to happen this month, so if you’re pals with a Futura fan, then be prepared for them to be filling up your diary with fun group events, and counting down the days til their epic birthday party. So don’t even think about suggesting a spontaneous trip anywhere – they will want to research ten other alternatives first. Event planning is their bread and butter, though they can be a bit of a control freak at times, and are very detail orientated. If you’re a champion of Futura then you’re in good company as Wes Anderson – king of aesthetically pleasing things – is also a fan, with it appearing in pretty much every one of his films in various weights and colours.įutura buffs are stylish and modern like their typographical counterpart, as well as extremely well put together and big on interior design. A nod to the geometric, Bauhaus aesthetic, Futura is a typeface with class and sophistication.
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